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Who we are

Loaf is a leading commercial bakery creating handcrafted breads and sweettreats from the finest ingredients.


Loaf’s products are made in New Zealand, like mum used to bake, with all thewholesome goodness of home baking and nothing artificial added.


Loaf's history

Loaf’s founder, Sean Armstrong undertook his chef training in New Zealandand then journeyed to London where he worked for several Michelin-Starredrestaurants. After receiving various accolades he returned to New Zealandas head chef at Auckland’s O’Connell Street Bistro and went on to open theacclaimed Prime Bistro.


During this time he discovered that there was room for a new bakery, onewhose mantras were product quality and great customer service. So, in 2004 hefounded Loaf Handcrafted Breads and set about creating high quality artisanbreads and cakes. In this time Loaf has serviced many markets and trendsfrom parts of Asia to America and Australia. Loaf has also been at the front ofproduct development in iconic food service and retail products.


Since late 2017, Loaf has been part of the Yarrows group, a corner stone NewZealand business that has helped shape the bread and pastry products allNew Zealanders are using today. This has strengthened Loaf’s purchasing andmanufacturing capabilities, allowing access to many larger New Zealand andinternational clients and global markets.


Loaf ’s product range

Our range includes handcrafted breads, sourdoughs, cakes, slices, pastries,scones, muffins, doughnuts, buns and gluten free products. It includes hotfavourites such as sliders, Loafnuts and chocolate brownie.


Loaf’s products are made to order and delivered to hundreds of food servicecustomers on a daily basis. We contract manufacture for a wide range of largeretailers and QSRs.


You will find our retail range on the shelves of supermarkets acrossNew Zealand as well as in International markets.



If you would like our product brochure, we'd love to hear from you so please contact us.

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