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Who we are

Loaf is a leading commercial bakery creating handcrafted breads andsweet treats from the finest ingredients.Loaf’s products are made in New Zealand, like mum used to bake, withall the wholesome goodness of home baking and nothing artificial added.


Loaf's Founder

Loaf’s founder, Sean Armstrong undertook his chef training in NewZealand and then journeyed to London where he worked for severalMichelin-Starred restaurants. After receiving various accolades hereturned to New Zealand as head chef at Auckland’s O’Connell StreetBistro and went on to open the acclaimed Prime Bistro.

During this time he discovered that there was room for a new bakery, onewhose mantras were product quality and great customer service. So, in 2004 he founded Loaf Handcrafted Breads and set about creating highquality artisan breads and cakes.

Since late 2017, Loaf has been part of the Yarrows group. This providesus with a stronger purchasing power, a wider manufacturing capabilityand introduction to global markets.


Loaf ’s Product range

The range includes handcrafted breads, sourdoughs, cakes, slices,pastries, scones, muffins, doughnuts, buns and gluten free products. Itincludes hot favourites such as sliders, Loafnuts and chocolate brownie.

Loaf’s products are made to order and delivered to hundreds of foodservice customers on a daily basis. We contract manufacture for a widerange of large retailers and QSRs.

You will find our retail range on the shelves of supermarkets across New Zealand as well as in International markets.


If you would like our product brochure, we'd love to hear from you so please contact us.

View Loaf company profile (PDF)

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