The Boss

Sean Armstrong is founder of Loaf and the head honcho.

Sean has been a chef for almost 20 years and has a passion for great food. His inspiration behind Loaf is to bring you the highest quality, artesian breads and cakes for lovers of fine food.

2nd in Command

Daniel drives the ship on a daily basis and looks after our wholesale customers.  

He has a huge love of food and people. Daniel has been a dedicated member of the team since the creation of Loaf in 2004.

Phone 021 720 850

After hours call 021 276 7858

The Call Girl

Alison is the one that can help you with any question, query or order. She is the first point of contact, takes the orders, runs the office and most importantly makes sure customers are looked after.

Alison also happens to be one of the worlds best pastry chefs. She continues to amaze us with sensational treats.

After hours call 021 276 7858

Retail Therapy

Judy looks after our retail customers so if you need help in this area, she has all the knowledge and skills to guide you through.

Judy loves to shop and is willing to go the extra distance for her customers. 

Phone 021 588 603

After hours call 021 276 7858

Dough Counter

Gill looks after all the dough! If you have any account enquiries Gill is the one with all the answers.

Gill brings lots of energy & enthusiasm to the office. 

Phone 09 527 4351

Dough Promoter

Kirsty helps us spread the word about Loaf's fine fare. So if you've got any marketing queries she's the one to talk to.

Phone 021 242 5370

The Engine Room

The engine room is where the girls and guys make it all happen.

Mixing, moulding and baking your Loaf Handcrafted Breads and cakes daily.

The Pitt Crew

These guys pick it, pack it then deliver your fresh handcrafted bread and cakes daily.

They work through the night to ensure that your delivery is on time and delivered to specification.

Wholesale help

Diana works with Daniel to look after our food service customers, so if you need some help Diana’s your go to girl.

Phone 021 027 40242

Professional Shopper

Rebecca Heslop is responsible for sourcing all the goodies that go into Loaf’s products as well as being part of the customer services team.

Phone 09 527 4354

Product Guru

Rebecca Smith helps look after our retail customers, ensuring all the dough is in the right place.

Phone 021 153 4630

Weekender

Christina completes our customer services team, you’ll find her on the orders line at Loaf Friday to Sunday.

Phone 09 527 4354